Google Core Web Vitals: guia completo

A próxima grande mudança do Google que promete sacudir o mercado a partir de junho de 2021.

[{"selector":"#anim-e54ad88b-3b08-474f-a4fb-be9191392c01","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6423f19d-0748-47c5-a2ec-9eb7bbd0d671","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2bf44a8-45d8-4c48-abb2-2535942166eb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f6be5807-ef95-47d3-96d3-7f8c7f047743","keyframes":{"transform":["translate3d(-194.44444%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ef62c5c-2601-4770-b23a-e7caf743d3a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eaacead0-9464-4496-8dc8-b7843422e69c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4210ded3-f750-48af-accc-67098d7a0812","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Você sabia que esses indicadores são fundamentais para o sucesso a longo prazo do seu site?

[{"selector":"#anim-17e5247e-2b28-4172-93ba-31bcbc56b521","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90bd8459-0a66-46c0-be31-e0aef888be1b","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0763146-5116-434f-b40c-205e51e7bdd3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e125414c-bdfa-4e0c-be7f-bf79a1ab0641","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46c00799-5495-460a-bdaa-fd2caa5a5129","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ad8b832-8843-417d-aa6d-a94f8f03f5f4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9cfaeef7-9de0-4277-89dd-bd1c73b8014a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Pela primeira vez, o Google anunciou explicitamente sobre quais métricas de performance usará como critério em seu mecanismo de busca: são as chamadas Core Web Vitals.

Isso é essencial para aumentar o tempo de permanência no site, reduzir a taxa de rejeição e manter o engajamento do público.

[{"selector":"#anim-e8ddc476-0ca2-4543-88ba-7d81641ffb83","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e13b32a0-4162-4c0b-8544-8135c2f7f1b7","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87cee26d-5033-49a4-93fa-19f904e961cf","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-70d526e7-ae26-4762-a2cc-6c0ba90f72e4","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2ed6b13-dbf3-4844-ab4f-847e74982545","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8ae04a6-9448-48fa-a8da-448e8a7e8326","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-af81ce8c-729c-41da-9d6d-4328c7872a7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Basicamente, se você tem uma página Web, um dos principais pontos a serem otimizados é a experiência do usuário.

[{"selector":"#anim-90dbbc95-54ae-4e84-9002-7c4bc61902e5","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfbc921b-922b-4afb-9d01-5629856b5f0b","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fc7d410-38e5-4a1a-98a0-4c84a27776cc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f0c86117-8f19-4c1c-9b6e-1c818639b4b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Além disso, com tanta concorrência, criar um site e colocá-lo no ar não é o suficiente para se destacar. É necessário, cada vez mais, investir em estratégias que otimizem o desempenho das suas páginas.

Que parâmetros são estabelecidos para uma boa experiência na página?

[{"selector":"#anim-37143017-c9e1-4365-9c0d-1dc47cf6a0d1","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae002a3f-1fc7-49ba-bf00-3b6e8bb82f02","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a706bbc-8dfd-44e4-8b95-0ec496e84894","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-dbf16877-b7c6-4199-9bdd-7bcdf2ca0e99","keyframes":{"transform":["translate3d(-139.7541%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9348e3bd-2722-4af2-bb1d-05a407b33cfe","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f66f4fd7-06c0-4822-8934-18fdd57fb034","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-06b8fbfe-eeef-47b4-a82e-23e9d1101889","keyframes":{"opacity":[0,1]},"delay":600,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c5aa301-913d-41e5-95fc-fa81dc95f64b","keyframes":{"opacity":[0,1]},"delay":650,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fea41adf-c2ee-4bdc-83bf-8301e61afd8f","keyframes":{"opacity":[0,1]},"delay":700,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ed98ac0-ff34-40e8-8ceb-d558f01c93c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Otimize a velocidade do site Melhore a usabilidade Garanta a responsividade

Quer ficar por dentro dessa atualização?

[{"selector":"#anim-1651050f-9aa0-4fea-8dd7-bbcd19e863a6","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2db55e3-cb7b-4416-af45-19ca747c71a3","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dae348d4-08dd-45c8-ba58-ca600642674d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ae3c9f23-5339-4d56-91e5-d9a643007ff3","keyframes":[{"offset":0,"transform":"translate3d(0, -561.16405%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -157.79933086%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -53.64728318%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -20.145789395%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -8.754159179999998%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-322ef158-277a-4755-92de-264523a30c02","keyframes":[{"offset":0,"transform":"translate3d(0, -807.35542%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -227.028344104%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -77.183178152%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -28.984059578%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -12.594744552%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-3c3b85f4-c4ee-40ab-8e11-e5d7955bcb4f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] BAIXE NOSSO EBOOK: GUIA COMPLETO SOBRE CORE WEB VITALS

Veja outros e-Books

[{"selector":"#anim-2707c105-8efa-40fa-91f5-27822f9c0b7d","keyframes":{"transform":["translate3d(-114.55696%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30380983-fe4a-444e-8662-bb085dc13418","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca61ccc9-9dd4-434f-97d6-39506aabc67c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1a3913cf-62b3-4313-a03e-398d8ca13e27","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a57bf19c-f150-4d9d-96cf-82bad5ad0ec3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-798698d5-664a-4235-b7fd-88f0be4c6fc5","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2ae6386-32ee-4126-99f5-93354a8b6b4b","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70db6244-14e1-42ce-8341-9624414f9947","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Veja todos os Materiais educativos