[{"selector":"#anim-14113b68-7867-4bbd-a1fd-f8042934e42e","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f426151-3f60-4a4f-80be-83dd9fbf86ed","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db3084d4-b566-4675-aed0-8cadf86d4965 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(2.8421709430404007e-12%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Veja como a IGT teve um aumento de 33% na conversão das Landing Pages.

[{"selector":"#anim-16f7566b-5103-410f-9af1-b7a2f9253789","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Primeiro, veja os serviços executados:

[{"selector":"#anim-fe89e0cf-95de-4c5f-9d66-c6c065bd73ec","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25d043bc-d493-4f30-b4fa-12ad25efcb8f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2acc1a0-9d79-415f-b781-d1169400fb7f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-88917430-f11c-40a5-89ad-c9e5dd554ed4","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aefabcf4-84a4-41ff-825b-c8caeeda705c","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a84bcb6-648c-4357-aa40-7a719f34f38a","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-763f487f-1064-4894-b366-8e405844f9b1","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-533d9120-83b4-40cf-a6aa-ba9c95616e2a","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-351f4197-1224-40ad-af0f-7a4831ed5aaf","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06204fca-be80-45ea-b11b-2f0e77ab813d","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9205f847-502a-48b0-83dd-517662a686f2","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff6b6f03-141c-4a10-9861-9be86d892a59","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] SEO Consultoria e Automação de Marketing ● ● ● ● UI CRO

O desafio

[{"selector":"#anim-ab81ce5d-9713-46a5-b8d2-ec0c00ab3ee8","keyframes":{"transform":["translate3d(-135.71429%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1bc2934-1381-4de6-9784-262ee14077ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e78ffe6b-00d6-4211-965d-e364e79e491b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a0564117-eaa5-4a03-8695-55b5aa97becb","keyframes":{"transform":["translate3d(-114.01869%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cee9452e-57a1-45ad-8cd7-16d34b3555ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab2816cb-dd9c-49c9-8b56-f03f5745858e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8c0bf1b6-4742-427b-b7e5-a28f7ec58bbb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

A estratégia

[{"selector":"#anim-1415e9a2-23d4-42fa-88c2-23e80bc42116","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22b04ecf-2c39-4b7c-9fa9-554ac9a7225c","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2364e1e-0fda-4e07-90c1-fb17c913181c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-52b77dae-7e7d-49d0-ab3e-f29a2a07f4fa","keyframes":{"transform":["translate3d(-135.71429%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2361ccb6-a33a-44ad-92c0-7e17d65f8edb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4e32b72-737c-44d1-88ca-a328fe5ef7fc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fcf9f169-6934-4bac-8394-350e2e6d2f00","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Nós, da equipe da Via, analisamos toda a presença digital do IGT e mapeamos alguns pontos.

A estratégia

[{"selector":"#anim-45b8c7f0-4335-479e-87fa-2524ffcaca0b","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bbe4502-28ef-475c-ac63-df3a1e48dbf0","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-747241bc-166d-4ce6-82e4-9437ef9e6c1a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a24bcbe5-e7f0-4b41-b974-10bd27e2d793","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Identificamos que grande parte da infraestrutura estava em diferentes servidores.

A estratégia

[{"selector":"#anim-d11d5c43-5453-4808-ae87-e584c29a733f","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-188aa6bf-518c-47ba-a846-a860aecd6251","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c7ee396-d0de-4acb-8c72-ac76e351842e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ad533f56-ce89-4f45-b59e-bfef2e180ce4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O ponto mais crítico no projeto foi a migração da antiga plataforma de automação e marketing para a nova, RD Station.

A execução

[{"selector":"#anim-8c445cdf-f472-4b13-ad56-a41a177337bb","keyframes":{"transform":["translate3d(-114.46541%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9953dcaa-aeca-4788-ac30-ce80ae4666fc","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-711b694d-1fc0-4049-9636-725dd5061108","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f5dc3efb-72d8-4a4d-aff4-756ca64a80ae","keyframes":{"transform":["translate3d(-136.55461%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5b7c7e2-26fa-4a03-84cd-6826d5f25797","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc188f42-7e64-4629-9c0d-1cde1fe95e18","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3ff1ff99-3d73-4360-b7cd-4f14998df48b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Primeiramente, liberamos o novo site que já estava em desenvolvimento.

A execução

[{"selector":"#anim-a8c65c1c-b8ac-4c6b-b084-0d616fc72f6c","keyframes":{"transform":["translate3d(-109.53757%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3da040b2-7c3f-48e7-a012-1b0c5b9e9155","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26a4c3a2-72a0-4e85-a2c8-ef3da4a34604","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2101777f-bfbb-4060-b8d0-6ba125992ac7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Depois, migramos o conteúdo do blog antigo para o novo site e melhoramos o posicionamento orgânico no Google.

A execução

[{"selector":"#anim-cfaa63cc-e3f9-4412-be1a-1c14517b8f80","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d14da9b7-967a-4aff-838d-65d1b0205f6f","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1478aff-53b4-419e-a5aa-37fdf0f27d57","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3d01ba0a-f068-4807-831d-ae0d1dfd1e74","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] E realizamos a reformulação de t odas as Landing Pages dentro da nova plataforma.

A execução

[{"selector":"#anim-01a5249b-6639-4f5d-bce7-ccc5a6cad07a","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f6ff3c0-857e-4a39-9542-65968d0dc994","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a9d41b8-df3d-4192-a714-35063f854970","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ab32630f-c9d8-40ec-8385-23adc7d7b98d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Além disso, configuramos o Google Analytics, definimos metas e funis e enviamos relatórios.

Os resultados

[{"selector":"#anim-453a9c97-9087-494b-8a6d-eb6f60ba20bc","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3952021a-1834-455a-b601-43fa5d69efc3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de29cfd8-8ef6-4f11-b5a0-f32810fd266e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b4cb48c6-da94-4da2-951a-9d01b20c4074","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2df2719f-455b-4e7b-aa4e-6dce0bbda125","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af33d436-c45e-4229-b253-c5f928466a5a","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab825862-d4c0-4c5b-ba81-14f8ed473315","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-133ca0cd-051f-46a8-a50d-15a5a4d2573d","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9259b932-f348-4545-8a6c-88aebaa3487c","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1c13be9-5d71-47f7-8972-fc2c8a4aad4d","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f64faba9-95b5-4628-8206-7620470613d3","keyframes":{"opacity":[0,1]},"delay":1200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73f9ab06-e368-4a63-93cb-341cef265a12","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 33% na conversão das Landing Pages Integração de toda a identidade visual Implantação de nova ferramenta para construção de Landing Pages ● ● ● Monitoramento e otimização do SEO técnico

Quer saber mais?

[{"selector":"#anim-2290e7db-a18f-46aa-9612-438c7bd5f8c5","keyframes":{"transform":["translate3d(-136.97478%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8c582f1-0bc6-4f0c-ae4d-31c4afe93b84","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b70ef6ba-d6bc-4fcd-b9ad-ce7af6936b7c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bfdf43fa-8785-403e-8b19-b2e495813719","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2179a447-d462-47c9-bf2d-3e2ecb33d570","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e80eb680-fe04-4c59-acf3-8cd962614e3b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Acesse

Veja como a IGT teve um aumento de 33% na conversão das Landing Pages.

Primeiro, veja os serviços executados:

O desafio

Identificar, documentar e repensar a estratégia de marketing digital para ter mais controle, mais entendimento e mais produtividade.

A estratégia

A estratégia

A estratégia

A execução

A execução

A execução

A execução

Os resultados

+

Quer saber mais?